SAIC Volkswagen Digital Branding Center Exhibition Hall
SAIC Volkswagen is a long-established automobile joint venture in China. In order to showcase the digital new technology of the enterprise and meet the needs of domestic brand communication, the customer invited Shanghai Crystal Stone to create a novel multimedia exhibition to introduce SAIC Volkswagen to the leaders and customers who came to visit. Digital core technology.
Case video Case information
- Project customer：SAIC Volkswagen
- Application scenario：SAIC Volkswagen internal display
- Presentation mode：robot Aka, AR car exploration, children's car city, future car, future travel, applet
- Deliverables：Multimedia Interactive Showcase
Project background and challenges
- Project Background and Challenge: SAIC Volkswagen is a car joint venture with a long history in China. In order to showcase the digital new technology of the enterprise and meet the needs of domestic brand communication, the customer invited Shanghai Crystal Stone to design and create novel multimedia exhibitions for the leaders who came to visit. Introduce the digital core technology of SAIC Volkswagen with customers. How to enhance the participation of the audience in the exhibition hall, let the audience see the future travel concept of Volkswagen and resonate with it is our biggest challenge in this project.
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