SAIC Volkswagen Digital Branding Center Exhibition Hall
SAIC Volkswagen is a long-established automobile joint venture in China. In order to showcase the digital new technology of the enterprise and meet the needs of domestic brand communication, the customer invited Shanghai Crystal Stone to create a novel multimedia exhibition to introduce SAIC Volkswagen to the leaders and customers who came to visit. Digital core technology.
Presentation mode：robot Aka, AR car exploration, children's car city, future car, future travel, applet
Deliverables：Multimedia Interactive Showcase
Project background and challenges
Project Background and Challenge: SAIC Volkswagen is a car joint venture with a long history in China. In order to showcase the digital new technology of the enterprise and meet the needs of domestic brand communication, the customer invited Shanghai Crystal Stone to design and create novel multimedia exhibitions for the leaders who came to visit. Introduce the digital core technology of SAIC Volkswagen with customers. How to enhance the participation of the audience in the exhibition hall, let the audience see the future travel concept of Volkswagen and resonate with it is our biggest challenge in this project.
Creativity and solution
We have customized 6 interactive exhibits for SAIC Volkswagen, covering AI, speech recognition, AR, infrared sensing, touch screen, double-sided screen and other interactive experience forms. These exhibits not only allow viewers to understand the core technologies of Volkswagen, but also enable children to participate in interactive mini-games. The usage data of each exhibition item is connected in series through the mobile phone applet, and the viewer can retain each wonderful moment when using, greatly improving the participation and experience of the audience.
Other successful cases
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E-Lavida is the first pure electric car launched by SAIC Volkswagen. The customer wants to convey the high-quality worry-free electric mobility and the best solution for urban electric mobility to customers through the film.